Rich Media or Native Ads? Which One To Choose And How?

Rich Media or Native Ads? Which One To Choose And How?

Rich Media or Native Ads. You have NO CLUE? It’s a good thing we do!rich media

For the publishers facing the choice of rich media or native ads we present the characteristics of each internet advertising term. Whether you are leaning more towards rich media ads or native ads this article is to help you out.




Rich Media or Native Ads Clue #1

Highly effective in terms of being appealing to the eye rich media ads include more advanced features; video clips, audio, etc. to push the target audience to interact with the presented content.

Rich Media or Native Ads Clue #2

Native ads, on the other hand, reach out through a more organic way. The goal of this approach is to provide publicity in a discreet manner. These ads blend into the design and overall look of the website those are published on.

Rich Media or Native Ads Clue #3

rich mediaBoth the rich media ads and Native ads are intended to provide publicity. As already discussed above the difference is the approach they have. The distinguishing features, take notes, include.

  • The file size
  • The degree of audience interaction
  • The number of interactions
  • The technologies used with the ads (Java, Javascript, DHTML, etc.)


Rich Media or Native Ads Clue #4

To develop a better understanding of how to vary the two types of online ads i.e. rich media or native ads, keep in mind that natives are the kids in high school that fit in. The rich media ads though are the ones that are open to changes and diversity in terms of showing off.

Note: This comparison of rich media or native ads with common high school students is not to conceal the benefits that come with the ads and the value they have for the reader. On the contrary, the native ads, in spite of lacking superior tech elements, provide the readers with the desired information without necessarily allowing the mouse cursor, for instance, to switch into some other object when surfing the ad unit like it would in the case of rich media ads.

Rich Media or Native Ads Clue #5

Native ads are not heavy in size and are quite convenient for branding purposes. These do come in different formats ensuring ad benefits. Popular mostly among news and magazines’ websites their editorial style matches that of the publication, again, blending in with the page. The objective is no other than what each and every ad has – to accelerate brand awareness.

Rich Media or Native Ads Clue #6

Rich media ads, on the other hand, offer many more options to reach out to your audience. The optimized technology is the best option for movie advertisements for one. These allow attaching a clip or a scene from a movie to the ad that is not fixed in its place like common banners are; the ad can expand, float, hover, etc. From the appearance it makes, one can clearly judge how keen the publisher is to get his/her product out there. A better way to put it would be to state that the aim here is to elicit a stronger reaction The mouse cursor does not change into a different object when on the ad just for fun; it’s all calculated to attract the target audience.

rich mediaWhich One to Choose Then?

Which one fits better with the business you are promoting through online advertising? Through defining each term and providing you with the pros and cons of both sides we aimed to guide you through the process of choosing the one you will benefit from the most. If you are from a movie making industry or the like, the choice is obvious – rich media ads are the way to go. However, if you represent a publishing house that needs to spread awareness in less radical and dynamic manner native ads will surely do the job.  Nevertheless, the decision is yours.


We guide – You choose!

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