AD NETWORK – BUYING AND SELLING ADVERTISING SPACEChase Media LLC
Ad network allows advertisers to buy ads and publishers sell advertising space. It is a rather useful tool for publishers to manage ad campaigns more efficiently with the pursuing new opportunities of monetizing the websites in most productive way.
What’s more, online ad networks make use of an ad server to deliver ads to the users.
Particularly, it allows targeting, trafficking and managing the ad inventory.
What is an Ad Network and how it differs from an ad exchange?
Though there is no definite answer to the question but we will try to shed light upon the following:
• what is Ad Network,
• what functions it embraces,
• how you can choose the best Ad Network to better cover your needs,
• what is the difference between an Ad Network and Ad Exchange is.
So, the most comprehensive definition of ad (advertising) network is – ad network is a huge marketplace which connects advertisers with websites hosting advertisements. The primary function of an ad network is to accumulate ad space of publishers and comply it with the advertisers’ demands.
In fact, ad network is a unique and complete system that works differently depending on the publisher. Ad network is a company that connects advertisers to web sites that want to publish advertisements. Advertising network can be a “Television Ad Network” or a “Print Ad Network”, but in general it is used to mean “online ad network”, because advertising is most commonly seen in the online space.
TYPES OF AD NETWORKS
No certain criteria for categorizing ad networks exist. There are several types of advertising networks, which is based on how they work with advertisers and publishers.
1. Vertical Networks
2. Blind Networks
3. Targeted Networks, sometimes called next generation.
Ad networks can also be divided into first-tier and second-tier networks. General purpose of first-tier advertising networks is to have a large number of their own advertisers and publishers, they have high quality traffic, and they serve ads and a number of visitors to second-tier networks. Second-tier advertising networks also have their own advertisers and publishers, but their main source of ads comes from other advertising networks, in general from first tier networks.
Provided that you want to leverage your online business through advertising, you may find a number of alternatives. The challenging part is to figure out which ad network to choose to best fit your needs.
In recent years exchanges have gained great popularity due to their optimized ad solution system, better targeting tools, tag management, etc. Exchanges have introduced new level of monetization to the online advertising market facilitating the process of finding a wanted audience and impressions.
AD EXCHANGE VS AD NETWORK
Google Ad Exchange is the premium version of Ad Sense. Google offers Double Click Ad Exchange directly to premium publishers, but take the opportunity to get access to Double Click Ad Exchange via Chase Media LLC NOW!!!
Ad Exchange is an advanced technology platform which enables publishers to buy and sell ad inventory from multiple ad networks. It improves transparency and targeting through real-time auctions and is like a stock-exchange that enables stocks to be traded in an open way. It allows the publishers to maximize the revenue from every impression.
What is more, Chase Media LLC will:
• Provide the best performing ad units;
• Help you choose ad sizes that best complement your pages;
• Suggest ad units that will generate higher CTRs;
• Optimize your ad inventory by using Double Click Ad Exchange features;
• Handle any issue connected with Double Click Ad Exchange 24/7.
In effect, you will have:
• Revenue increase by 30-100%!
• Best performing ad units!
• Powerful targeting tools!
• Better control over your audience!
• Inventory management and forecasting systems!
Once offered to only premium publishers, AdX is now available to smaller publishers via Chase Media LLC. It is the simplest way to maximize profits from your site without no effort and control to your ad program, but the results can be utmost rewarding. The impact on your revenue will show up in short time!