What Is RTB or Real Time Bidding and Why It Is So Important?

To get started, let us define what is RTB or Real-Time Bidding. RTB (Real-time bidding) is a tool, which allows publishers to make online ad auctions. It’s a relatively new technology in the industry of online-advertising, where ad buyers can find the ads they need and offer their price in a real time. Each impression is sold as it becomes available on an advertising exchange platform. RTB

RTB (REAL-TIME BIDDING) – HISTORY OVERVIEW RTB

This technology works from 2009. Since then, it has made easier for ad networks to buy only the ad impressions they wanted or needed. Due to RTB or real-time bidding, those who want to buy ads will not have to work with publishers, ad networks directly, or discuss the prices. For using it, of course you will need some instructions. So, first of all the ad impression streams in a user’s Web browser and thus the user is ready for an exchange and decides which is the highest price that he will be able to pay during the auctions. The whole process itself takes some seconds.

 

 

RTB or REAL-TIME BIDDING HELPS TO…

By the help of demand-side platform users decide which ad impression to buy and how much to pay for it. The price is determined during the auction based on changing market conditions, that is why it got the name – real-time bidding. Ad Exchange is responsible for holding the auction.

Why RTB is useful?

The bidding process makes sure that each impression will be sold in its maximum price. And after this process is done, they chose the winner and the ad serves on the publisher’s website. Who benefit from Real-time bidding? First, the agencies, it makes more control over the performance of the campaign, besides they get more clients. Advertisers, who no longer will get wasted impressions. And, of course publishers, who get more income from the process, as buyers offer the maximum price.

New DFP Small Business Course – Your Key to Open New Doors

DFP Small Business Course is your key to a FREE OF CHARGE ad management. DFP Small Business Course consults prospering publishers to increase the rate of performance of your advertisement.  One of the reasons why the priority is given to DFP is merely because it is free.Targeted Online Advertising , private digital buying, doubleclick bid manager, doubleclick for advertisers

DFP Small Business Course #Primary steps: DFP Small Business Course

  1. Calculating the ad inventory, i.e. the available ad space you can sell to publishers, is where you start.
  2. Verification of the inventory is your second step. Overload of booking and selling is what one should avoid during this period. Manage and control who can see your ads, making sure those appear precisely the way you intended.

 

DFP Small Business Course will enhance your gain and profits…

The ad serving empowered by Google promotes your ad’s growth on a reliable basis. The procedure insures high level of performance that lead to new opportunities. DFP is the solution to how to gain profits by managing the level of web traffic. Your aim is to contact directly with the businesses and improve the income rate.

DFP SMALL BUSINESS COURSE – A ROBUST SERVICE

DFP Small Business Course is a robust service covering a wide range of features which makes the procedure a bit abstruse. Getting a Google account may cause some complications because of dealing with a multifunctional and complex system. Incomprehensible errors might hinder your work when you set off the procedure yet it’s just a matter of time before things clear up.

DFP Small Business Course

To be granted the opportunity to actually use the DPF you are obliged to register for Google Ad Sense first. In other words, as a default advertising service Google AdSense is mandatory. Make sure to indicate your Google account when it comes to work with the AdSense which will have a few other steps before application process is complete.

 

 

THE SUBMISSION OF APPLICATION FOR DFP SMALL BUSINESS COURSE

DFP Small Business CourseThe submission of your application and its later approval will occur in a period of few days. After your application is complete and approved you will be able to log in to your Google DPF account.

The difference between the Google Ad Sense and DPF Small Business will be classified in the chart provided by Google.

Note: DFP Small Business is an ad server. Ad Sense is an ad network. DPF, in other words, is a large ad server providing assistance to variety of ad networks and Ad Sense is just one of those networks.

To navigate without facing many difficulties you should keep in mind the four main aspects of DFP Small Business:

  • Orders
  • Inventory
  • Reports

Again, inventory is the space on your website available for sale. DFP takes under account all the free space where ads can be inserted as Ad Units. To keep track of your ad units it is suggested to name them. The names may include the website name, description, etc. DFP also allows clustering your units into Placements according to the content or specific sphere. Those can also have units from more than one site.

 

CREATIVES AS KIND OF ADS 

 

DFP Small Business Course

With orders it is quite self-explanatory; the advertisers set orders with you or Google to buy the particular type of advertising on your site. Creatives are all kinds of actual ads created by advertisers to gain attention. Texts, banners and links are examples of “creatives.”

To take orders directly from advertisers you need to sign up companies in the area provided for DFP admin. This business of selling the ad inventory is known as Trafficking. The orders, therefore, are agreement by companies to buy advertisement from your website. Last but not least, Line Items are to show which placement and ad units are being bought. The price, the time period and custom targeting are also defined by the latter. To know how to run ads on your website this is a thorough guideline to where to start and how to proceed.

The Role Of DFP In Starting Online Business

Starting Online Business? When you are starting online business you get concerned about how to spread your business any further and gain more customers. DFP is the solution for all your business problems. It is the best choice for your business to start to flourish. You can find more about DFP in our website and also apply for a DFP course which will help to you grow your business quickly. Starting Online Business

1.One of the most common ways to let people know about your business is to advertise your company and the services it provides. When we talk about any kind of business number one priority is the value you produce in it, because people will barely get interested in a company which does not bring any value to its costumers.

2.The second priority is, of course, everybody’s favorite, which is money. If you don’t make good amount of money in your business, then probably you are going to quit sooner or later.

 

Starting Online Business Can Be a Real Challenge

Starting online business can be a real challenge especially for newbies who do not know much about how to manage a business to make it useful for people and make profit from it. So once you know the main secrets about promoting your business, now you should want to apply them to see the results.

You learned that you need to advertise your business yet you do not know how to do it? To begin with, you can start searching for companies who are experts in that field, but before that, we are here to let you know about an ad server which has already gained the trust of millions of businessmen who eventually succeeded in their businesses due to this technique and that technique is called DFP which is an abbreviation for Double Click For Publishers.

Targeted Online Advertising , private digital buying, doubleclick bid manager, doubleclick for advertisers , google targeted ads

DFP is the solution for all your business problems. It is the best choice for your business to start to flourish. Now you see that the role of an ad server is very important and crucial in every business’ life. You can find more about DFP in our website and also apply for a DFP course which will help to you grow your business quickly.

5 Helpful Tips to Target the Audience

How To Deliver The Right Message To Target The Right Audience?

So how do you go about targeting the right audience? So many users in the internet and so much information. It becomes too difficult to differentiate which source to trust and how to better target the right audience. For marketers it is hard to reach the ones who will respond to their ads.

target the right audience

Whom to trust? Who is better?

Helpful Tips to Target the Right Audience #1.Reliable Source

It is vital to be a reliable source. Be the source people will trust, as if you once deliver right and useful information you will have big number of audience, otherwise once you abuse the confidence of your users, you will lose them. If your goal is to target the right audience, you should make it with the right message.

Helpful Tips to Target the Right Audience #2.Right Audience

If you have a simple message with a great value which should be delivered to the target audience in a right time, you most likely should deliver it to a right audience. Your receiver should be ready for your information, to fully catch and understand it.

Helpful Tips to Target the Right Audience #3.Right time

Sending a right message to the right audience in a right time is the most important key to marketing success.

Not too early and not too late, as your audience can get tired and throw out the message or he may just find another option. Right time is very important!

Helpful Tips to Target the Audience #4.Attention Getter

Your message first of all should be interesting, to grab the audience’s attention. Many companies can work in the same sphere, but you job is to deliver it in the most creative and catchy way.

Helpful Tips to Target the Audience #5.Quality

target the right audienceThe quality is one of the most important features. You should be sure you are delivering high quality product. Show the heart and the soul of your product. How you speak or present it says how important it is for you. So as all the users wish to find the right message, they will pay attention to your words and to your confidence towards your company and product.

What Ad Traffickers Need To Succeed?

Actually, the definition of ad trafficking refers to the technical process of building up an ad campaign in the most efficient way. So, what ad traffickers need to succeed? 

Ad trafficker works out certain strategies and techs to:

what ad traffickers need to succeed

  • Address the target audience to generate more leads
  • Attract target audience depending on the age, gender, educational background, nationality, marital status, interests, location and many other factors.
  • Determine sources of information for the target audience
  • Forecast the outcomes of the ad campaign
  • Proven tactics to determine the ad location on websites and pricing models
  • Certain techs to increase the click rate

It assumes selling advertising services to publishers to let them obtain higher income rates. It is employed by an ad trafficker through an ad server aiming at attracting traffic to a particular website which is linked to the advertiser’s website.

So, again what ad traffickers need to succeed?

We have developed some ways for ad traffickers to better succeed:

  1. Bide your time
  2. Create opportunities to own something
  3. Thank for every granted opportunity
  4. Share your knowledge with others

What ad traffickers need to succeed Overall, ad trafficking benefits different types and sizes of businesses as it is relatively cheap and even small businesses having small revenues and budgets may get a chance to yield higher revenues from it. It is also a good opportunity for companies which are situated in far or mortar locations to attract audience who would never learn about them if it were not for ad-trafficking.

The trafficker creates a new campaign: he submits ad units and provide relevant tools alike and locates them on strategic places on specific websites, that are most likely to attract consumers’ attention. Thus, those interested may click on the ad and be automatically redirected to a web site which offers either more detailed information on the product or sale. One bright example of this kind of ads are pop-up ads which appear on web sites whenever consumers visit them in order to find related information.

What ad traffickers need to succeed in the framework of cooperation?

In the framework of cooperation, the trafficker negotiates with a client to create a successful advertising campaign.  Firstly, it is important to agree on the ad formats beforehand, thus enhancing chances to attract the target audience. In addition, they need to discuss the location of ads on websites and pricing models. Furthermore, it is crucial for traffickers to increase clicks and focus on clickthrough rate which is often shortly referred to CTR. This will enable to see how many people find the ad attractive enough to click on it.

 

CPM vs CPC And CPA – The Three Main Pricing Models

Nowadays, website and blog monetization has become an efficient way of generating income. Thus, we will shed light upon CPM vs CPC  to help you figure out which one is better fitted for your online business growth.

When it comes to pricing display advertising, publishers may agree on several terms embedded in the following three ways:

CPM vs CPC

  • CPM – Cost per 1000 Impressions;
  • CPC – Cost per Click;
  • CPA– Cost per Action.

It is important to mention, though, that the CPM vs CPC  are more likely to boost revenue, while the last one enjoys less popularity and demand.

In most cases, the pricing structure reflects the side with a greater bargaining power in the online advertising.

If asked which method works best, there is a cliché answer- depends! While some blogs prefer CPC, others consider CPM as a better choice.

CPM vs CPC

In a nutshell, CPM (M standing per Mille- thousand in Latin) is the most common method of pricing web ads. It is best applicable for blogs or websites with high volume traffic as you are paid for every 1000 impressions.  Now, you can be sure that the visits to your site don’t go waste and you can convert them into money quite easily.

The reason why publishers are more likely to apply CPM-based advertising is because it is an inventory-based product and what’s more important CPM ads provide higher yielding revenue, meaning even if readers or visitors do not click on the ad you get paid for the impressions anyway.

Note: Placing up a CPM ad in a visible place allows you to increase your revenue several times.

Why to choose CPC?

On the contrary, the application of CPC-based advertising is performance-based which assumes you earn money only when the user clicks on the CPC ad. However, the likelihood of getting a click from every user or visitor is not that high. In this regard, CPM proves to be a preferential choice. The only thing you have to do is to choose the best CPM ad network which converts the impressions or page views into money.

That’s all about CPM vs CPC!!!!

 

AD NETWORK – BUYING AND SELLING ADVERTISING SPACE

Ad network allows advertisers to buy ads and publishers sell advertising space. It is a rather useful tool for publishers to manage ad campaigns more efficiently with the pursuing new opportunities of monetizing the websites in most productive way.

What’s more, online ad networks make use of an ad server to deliver ads to the users.

Particularly, it allows targeting, trafficking and managing the ad inventory.

What is an Ad Network and how it differs from an ad exchange?

ad network

 

Though there is no definite answer to the question but we will try to shed light upon the following:
• what is Ad Network,
• what functions it embraces,
• how you can choose the best Ad Network to better cover your needs,
• what is the difference between an Ad Network and Ad Exchange is.

 

 

 

So, the most comprehensive definition of ad (advertising) network is – ad network is a huge marketplace which connects advertisers with websites hosting advertisements. The primary function of an ad network is to accumulate ad space of publishers and comply it with the advertisers’ demands.
In fact, ad network is a unique and complete system that works differently depending on the publisher. Ad network is a company that connects advertisers to web sites that want to publish advertisements. Advertising network can be a “Television Ad Network” or a “Print Ad Network”, but in general it is used to mean “online ad network”, because advertising is most commonly seen in the online space.

 

TYPES OF AD NETWORKS

 

ad network

 

No certain criteria for categorizing ad networks exist. There are several types of advertising networks, which is based on how they work with advertisers and publishers.
1. Vertical Networks
2. Blind Networks
3. Targeted Networks, sometimes called next generation.

 

 
Ad networks can also be divided into first-tier and second-tier networks. General purpose of first-tier advertising networks is to have a large number of their own advertisers and publishers, they have high quality traffic, and they serve ads and a number of visitors to second-tier networks. Second-tier advertising networks also have their own advertisers and publishers, but their main source of ads comes from other advertising networks, in general from first tier networks.
Provided that you want to leverage your online business through advertising, you may find a number of alternatives. The challenging part is to figure out which ad network to choose to best fit your needs.
In recent years exchanges have gained great popularity due to their optimized ad solution system, better targeting tools, tag management, etc. Exchanges have introduced new level of monetization to the online advertising market facilitating the process of finding a wanted audience and impressions.

 

AD EXCHANGE VS AD NETWORK

ad network
Google Ad Exchange is the premium version of Ad Sense. Google offers Double Click Ad Exchange directly to premium publishers, but take the opportunity to get access to Double Click Ad Exchange via Chase Media LLC NOW!!!
Ad Exchange is an advanced technology platform which enables publishers to buy and sell ad inventory from multiple ad networks. It improves transparency and targeting through real-time auctions and is like a stock-exchange that enables stocks to be traded in an open way. It allows the publishers to maximize the revenue from every impression.
What is more, Chase Media LLC will:
• Provide the best performing ad units;
• Help you choose ad sizes that best complement your pages;
• Suggest ad units that will generate higher CTRs;
• Optimize your ad inventory by using Double Click Ad Exchange features;
• Handle any issue connected with Double Click Ad Exchange 24/7.
In effect, you will have:
• Revenue increase by 30-100%!
• Best performing ad units!
• Powerful targeting tools!
• Better control over your audience!
• Inventory management and forecasting systems!
Once offered to only premium publishers, AdX is now available to smaller publishers via Chase Media LLC. It is the simplest way to maximize profits from your site without no effort and control to your ad program, but the results can be utmost rewarding. The impact on your revenue will show up in short time!

What is Ad Trafficking? Why It Is So Important?

To get started, let’s see what ad trafficking is!

Actually, the definition of ad trafficking refers to the technical process of building up an ad campaign in the most efficient way. It assumes selling advertising services to publishers to let them obtain higher income rates.

Ad Trafficking– How does it take place?

 

ad

Ad trafficking is carried by an ad trafficker through an ad server aiming at attracting traffic to a particular website which is linked to the advertiser’s website. Once a campaign is created, ad units and tools alike are submitted and located on strategic places on specific websites, that are most likely to attract consumers’ attention. Thus, those interested may click on the ad and be automatically redirected to a web site which offers either more detailed information on the product or sale.

One bright example is pop-up ads which appear on web sites whenever consumers visit them in order to find related information.

Who does ad trafficking benefit? 

ad trafficking

Overall, ad trafficking benefits different types and sizes of businesses as it is relatively cheap and even small businesses having small revenues and budgets may get a chance to yield higher revenues from it. It is also a good opportunity for companies which are situated in far or mortar locations to attract audience who would never learn about them if it were not for ad-trafficking.

 

 

Ad trafficking – What should we start with? 

ad trafficking

In the framework of cooperation, the trafficker and the client negotiate to create a successful online advertising campaign.  Firstly, it is important to agree on the ad formats beforehand, thus enhancing chances to attract the target audience. In addition, they need to discuss the location of ads on websites and pricing models. Furthermore, it is crucial for traffickers to increase clicks and focus on click-through rate which is often shortly referred to CTR. This will enable to see how many people find the ad attractive enough to click on it.

 

So, looking to grow your business and revenues in a cheap and efficient manner? Then, get immediately started with ad trafficking!

 

Mobile Advertising: A Hot Trend or The Future?

If you are considering a rapidly growing ads industry, then there is no better choice, but mobile advertising, carried out by mobile devices (phones, computers, tablets and others).

So, why mobile advertising? 

mobile advertising

Given the vast number of mobile device users worldwide, mobile advertising exposes to an immense industry.

Furthermore, those engaged in mobile advertising, get access to MMS and SMS ad units as well, which is another important merit of the mobile ads industry.

 

 

Campaign efficiency is measured by impressions and click rates.

 

Mobile Advertising: Definition And Types

mobile advertisingMobile advertising is a form of advertising via mobile phones or other mobile devices. Types of mobile advertising are expected to change rapidly. In other words,  there are SMS advertising forms, MMS advertising, advertising within mobile games and mobile videos or an audio recording played while interacting with a telephone-based service such as movie ticketing or directory assistance and so an.

Mobile devices, such as smart phones, primarily appeal to young adults with high incomes. But as consumers with lower incomes start to buy smart phones, the success of mobile advertising is expected to drop slightly, says the Mobile Marketing Association.

Sales made from mobile advertising are expected to increase from $139 billion in 2012 to over $400 billion in 2015, according to a study conducted by the Mobile Marketing Association. The market for mobile advertising is not merely growing; it is exploding. In fact, this medium is expected to outgrow all other digital ad platforms. Taking that into account, the future certainly promises to be bigger and better for the industry.

Mobile Advertising Unit Types

  1. Mobile Web Advertising Units Mobile advertising
  2. SMS Advertising Units
  3. MMS Advertising Units
  4. Mobile Video and TV Advertising Units
  5. Mobile Application Advertising Units

 

 

 

When thinking about globalization and how it influences our lives one significant type of it that should cross everyone’s mind is the internet. Mobile advertisingFascinating what a wide source of information today’s generation has the privilege to obtain. Internet provides real opportunities; chances for every one of us aiming to broaden our perspective and develop a global world view. This massive network, on the other hand, is a source of information concerned to every single sphere one reaches out to. The ad network, for instance, plays a crucial role in lives of people starting from the C.E.O. and going all the way down to ordinary customers; consumers that are in need to get quality goods presented by companies around the world.

 

 

Above The Fold (ATF) And Below The Fold (BTF) Ad Units: Viewability Strategies For Publishers

Advertisements are called Above the fold or ATF if they are visible without scrolling down the page and Below the Fold or BTF if you have to scroll down to see them. above the fold

In web marketing, statistics show that ad units located above the fold receive more viewer attention than below-the-fold content. 

 

 

Above the fold (ATF) and below the fold (BTF) ad units: Does Above The Fold Really Matter?

 There are a number of instances when the location of the ad unit can be essential to website monetization, revenue increase and even SEO Strategy. above the fold

Moreover, an above-the-fold ad impression is more valuable than a below-the-fold ad impression. The difference of these two categories can be substantial: provided that every visitor who loads the page sees the ad located above the fold and such ads get 100% view rate and conversely below the fold ad units are seen only by a portion of visitors.

 

When designing a site, you should always bear in mind that the difference between ATF and BTF units introduces different performance proportions: the click rates between the two may vary significantly. As for ATF units, users have more time to see, read and assimilate the whole information. Meantime, never disregard the users’ experience:

  • The density of ads may appear cluttered to the visitors and they may wish to quit it quickly.
  • You may incur a penalty from Google in case you stuff the top of a Web page with ad units.

You should also provide high loading rate so that the visitors don’t leave the page before it loads.

above the foldSometimes when an ad is placed below the page it is likely to stay behind the screens and thus the income is not that high and once you move it above the fold the revenue increases radically.  The advantage of above the fold is that the users don’t have to scroll down to see your ads. Ads which are placed below the fold sometimes are ignored.

Nonetheless, there are certain strategies to drive your page visitors scroll down the page to see the BTF ad units. First, you should make your content appealing enough above the fold to motivate your visitors to wish to see what is below the fold. You can also place capturing headlines of the coming articles and topics thus making the visitors curious of what is further down the page.

Thus, here are some really good advice to bear in mind to optimize the ad unit viewability:

  • The most viewable place is not the top of the page but right above the fold,
  • The most viewable ad sizes are the vertical sizes unit, for instance 160X600,
  • Attention capturing contents tend to have the highest view ability.