Chase Media LLC Blog
Are you looking for DBM sign up? We already know your answer.
DBM stands for DoubleClick Bid Manager. DBM and other DoubleClick products (DFP, AdX) assigned to a Google account and if you want to access DBM, you need to ask Google or Google partner company to enable/create a DBM account for your Google account. See the steps below for DBM sign in:
- Ask Google or Google partner company to assign a DBM account to your Google account
- Log in to your Google account for which you have assigned a DBM
- Type https://www.google.com/ddm/bidmanager/ on the browser and you will see the DBM
Looking For DBM Sign Up? How to assign/create a DBM account for your Google account?
Only Google or Google partner company can give users access to DBM. If you are spending considerable amount on advertising (more than $100,000) you can try to contact DoubleClick representative. Even if you spend more than $100k monthly on advertising, it’s not guaranteed that you will be given a DBM since Google is giving DBM only to companies or big advertisers.
Another option to get a DBM is Google partner companies and if you are not spending much on advertising this is the best option, because getting a DBM account from Google directly is not an easy work. The difference between a DBM account from Google and Partner Company is, of course, the percent (fees). Usually Google charges 15% of the monthly spent but with Partner company you will pay 7-15% more. Although parents DBM is much more effective than AdWords
MORE ABOUT DBM
Google DBM is a demand marketing platform that allows people to have programmatic display campaigns. With its help all the advertisers will have the opportunity to set up media advertising in automatic regime that will let them augment the effectiveness to the full potential.
DoubleClick Bid Manager is a customer leading platform by Google. It is based on Google global infrastructure and is fully integrated with DoubleClick Digital Marketing. It gives access to the exclusive ad inventory in real-time regime in display format, on different videos and mobile devices.
As the best tool in the world of program purchases, DBM gives you an amazing opportunity to reach an optimal level in your bids, targeting and optimization.
DBM GENEREAL PRIVILEGES
- Targeting and optimization
- Possibility to put on ads on all digital devices
- Bonus video-inventory
- Protection from fraud with the help of DoubleClick Verification
- Valuable data in real-time regime and analytics
- Bargain Elite Technology – target your existing and potential clients on the basis of demographic characteristics, interests and readiness to purchase something, using Google data. Besides that the advertisers are able to look for users with the help of HTML5 Support and mobile targeting.
- Campaign fine control – develop and control your campaigns with the help of advanced Google algorithms to set up and optimize all your bids in order to reach all your goals in your campaign.
- Conversion Funnel analytics and evaluation – using all your analytical data, see how effectively your ad companies run the audience and whetehr they turn into potential clients.
- Simplified process of your purchase – DBM lets the advertisers set, launch and evaluate the effectiveness of ad campaigns on desktop, mobile device and video.
- «All in one» solution– guaranteed deals, direct transaction and public auction
- Bonus video-inventory – purchase traffic with the help of Google Partner Select by DBM.
If you have a Google Account and linked DBM, you are able to have the sign up. DBM and all other Google DoubleClick products are automatically linked to your Google Account. And when looking for DBM sign up it is essential to know that you don’t specifically need anything else. DBM is assigned to Google Access. You will have the access to DBM if your Google Account enables that just for you.
If you are looking for DBM sign up just create a Google page, create a Google Account. There are some ways for your account to get access to DBM.
The first way for you is to enable your Google access to DBM; however that is a very hard thing to do. If you are just a person, starting from scratch, it might be impossible. Google enables the DBM access to only big companies and some HUGE advertisers who are ready to spend enormous amounts of money on that. If you are an ordinary person, you won’t have access to that so easily. However, don’t get so sad; in your journey of looking for DBM sign up, there is another way to get the DBM access. It is rather easy, time saving and in fact cheaper. You are able to get your access through some Partner companies. One of these companies is Chase Media LLC. This company will give you the access to your desired DBM. Chase Media LLC will be the perfect place for you to reach your goal with DoubleClick Bid Manager. So when looking for DBM sign up you should apply for DBM with Chase Media LLC. This company will do their best to enable your access to DBM as quickly as possible.
So, if you are not a founder of a big ad company and you don’t have huge amounts of money, but you are looking for DBM sign up, apply for it through Chase Media LLC. That will be the best decision that you have made in your whole entire life.
Google DBM – If you are eager to expand your digital marketing programmatic display is just what you need and with the help of Google DBM (Google DoubleClick Bid Manager) you will be able to create programmatic display campaigns and have some bid targets. If you start using all the features of Google DBM you will also be able to report efficiency of your campaigns.
SO WHAT IS GOOGLE DBM? HOW DOES IT WORK?
Google DBM is a demand side-marketing platform that lets people create programmatic display campaigns. It is very connected and even integrated into DoubleClick Digital Marketing platform.
With the help of Google DBM all kinds of agencies and advertisers have the opportunity to set up media advertising in automatic regime which allows to increase its effectiveness to its full potential, because the auctions are happening in real time and on one single platform.
For all the advertisers Google DBM Premium Package is also available which gives access to extra system functions, that is work with “dynamic creativity”, that actually allows to increase the effectiveness of the campaign, showing a banner with a relevant product to the user, who has already visited the web-site. Google DBM also has wider possibilities for targeting and of course look-alike targeting. This targeting gives the possibility to increase the campaign in real-life. That is connected with the fact that it is trying to find an audience that is already very similar to the loyal audience of the advertiser.
THE GREAT ADVANTAGES OF GOOGLE DBM
- With the help of Google DBM, you will be able to quickly find potential customers based on the interest, social data etc.
- Google DBM provides a transparent report system. With that you will be able to check where your ad is shown and how much it actually costs.
- Google DBM is working on algorithms that quickly optimize all the rates and it also helps you reach the targets that you have in mind
- Google DBM is there to help you create cross-screen campaigns. These can be rather complex, however their management should not be. With the help of Google DBM you will be able to easily create campaigns across mobile, video etc. and all that at the same time.
- Google DBM gives safety filters which provide you with the control of the website.
THE STRATEGIES OF GOOGLE DBM
If you actually decided to spend some of your funds on programmatic advertising, then Google DBM has some strategies that will be very important for you to know.
- Pre-launch planning
Before you launch a campaign you have to do some planning beforehand. Google DBM gives some good info on potential reach that you are able to find in the Availability Report. That is an amazing feature in order to have a rough idea what to expect from various targeting options.
· Start With Remarketing
You have to install Remarketing Insertion Order in your Google DBM. With that you will be able to break down the public lists with the use of some pixels or just one pixel to create a bigger audience for the Order. You will be notified with an alert in your Google DBM interface that will show you how many impressions you are able get with the bids that were increased.
Marketplace in Google DBM gives you the opportunity to plan and purchase some premium data from one easy interface.
In conclusion, that goal of Google DBM is to help the advertiser to purchase ads during real-time auctions. Google DBM is co-working with DoubleClick Search and Campaign Manager. The advantages of Google DBM are setting bids in real-time regime and automatic optimization, optimizing bids on the basis of geo-targeting data, different sites and other factors and the opportunity to pre-evaluate the quantity on each stock with the help of more than twenty types of targeting. So if you want to go forward, if you want to develop and go viral, Google DoubleCLick Bid Manager is what you actually need in your life.
Once being the supporter of the content diversity on the web this magnificent platform; online advertising now is facing challenges it is yet to overcome to regain its initial status. Online publishing used to resemble a soccer game with ones who provide the content in one team and the ones who obtain the content i.e. consumers on the opposite side. However, here it’s a bit more complicated because ad blocking technology usually gets on the way preventing certain content from reaching its targeted audience.
Ad Blocking Consequences
Anti-ad blocking companies gathered together to come up with solution to how to prevent ad blocking to decrease it’s negative affect on online advertising. It is not the best thing for the consumers to have agencies and marketers throwing ads back into their lives without giving them much of choice to at least pick and choose. Surely, all users have the choice of rejecting the ad or marking it irrelevant. Only a certain number of premium ads should be displayed.
Targeting based on context should be accelerated to end the reliance on behavioral tracking. Better tools are needed to be developed to improve the online advertising framework. In other words, consumers should be allowed to express their opinions and frustrations without becoming a source of acquiring database for ad blockers. The interaction between these two won’t necessarily have a positive influence on the process.
The fact that publishers rely on generating revenue through digital marketing does not precisely mean that is the only reason this platform is prospering. It is also about providing the targeted audience with the information they seek through online advertising. Even though the companies responsible for initiating programs to block ads leaving in the market only several premium option that are displayed to everyone made certain masses happy, they also deprived some others of the opportunity to receive the information they were seeking by ad blocking.
Ad Blocking Initiating Online Advertisers to Take Action
It was a struggle for the industry to come up with necessary and proper strategies to measure the quality of ads which curtails the incentive to make good online ads. This does not reflect the true picture of online advertising in the eyes of the consumers because of being poorly constructed. Though blocking is an option to fix the mistakes made by the experts in the sphere previously it doesn’t have to mean the collapse of the online advertising world.
Besides all the faultiness ad blocking possesses it has a positive side as well; it creates a competition between the publishers to produce more informative content that is relevant to certain audience providing only them with the information. This will also educate the audience; promote freedom to choose what the content they want to receive; be given the chance to pick and choose or even subscribe.
The newly developed tech platform Ad Exchange i.e. AdX (Double Click Ad Exchange) expedites the process of buying and selling media advertising inventory. To have a better comprehension of why to choose this platform let’s go through the Ad Exchange advantages.
Ad Exchange Advantages # 1 Transparency
There are ad networks which do not allow their customers to see the sites that serve them. Ad exchange provides transparency so that advertisers can see the sites. Moreover, sometimes they can even see the pages they are running on. That is, they give a clear picture of where their ads will run.
Ad Exchange Advantages # 2 Targeting
If you want to advertise something, the foremost thing you should take into account is the target group, including the existing and potential customers. So, ad exchange offers various target options, ranging from day-parting, geographic locations, site category and rating, language and so on. Due to AdX, you can even create a mix option for your customers.
Ad Exchange Advantages # 3 Standardization
One of the reasons for the efficiency of AdX is the standardization. It means that ad sizes are uniform, and the process of buying and selling is simple. There will be a single bill.
Ad Exchange Advantages # 4 Real-Time
Unlike other tools of online advertising, ad exchange provides real-time reporting. This gives an opportunity to see what is happening right now. Everyone wants to know what is going on. So, technology platform of AdX allows controlling the process.
Ad Exchange Advantages # 5 Control
Online advertising includes finding sites to advertise on, comparing prices and searching for availability. Many ad networks do this job for ad agencies. However, ad agencies want to have control on the process and search the best choice for themselves. So, ad exchange provides all the resources so that agencies can do it easily. Moreover, you can control minimum prices for impressions.
Ad Exchange Advantages # 6 Optimization
Last but not least, an advantage of Ad Exchange is optimization. It serves as an Ad Sense optimization. Remember that it’s good advertising that makes money. Earn money with Ad Exchange.
Drive traffic to your website should be an essential tool for website publishers to succeed in monetizing their websites. You can have an outstanding built website with very engaging visuals and contents but that all wouldn’t matter if you don’t have visitors to your website.
Note: Don’t think that your website isn’t on the internet, it is but since the internet is a big multi-billion dollar industry, it is hidden in its shadows, and it is up to you to bring it forward to people’s attention.
As for now, we’re going to portray you, how you can drive traffic to your website:
How to drive traffic to your website #1 Public Relations
Journalists and bloggers are the best people in the media industry to publicize your website. Building a firm foundation with them can help you climb the ladder rapidly especially with the aid of bloggers, since the contents they write about your brand can attract lot of people to take a second and visit your website.
How to drive traffic to your website #2 Search Engine Optimization (SEO)
When internet users are searching for information online, your website should have the required information so that they would access your website. For that particular reason, you should develop a strategy to improve your website’s visibility in search engines (Google, Yahoo, Bing, Yandex, etc…)
Create engaging videos to explain the story behind what you’re trying to sell. Such entertaining visuals can attract audiences and bring them to your website. It is scientifically proven that audience’s interest increases when they use different senses while engaging with a story.
How to drive traffic to your website # 4 Email Lists
Interact with your visitors in order to bring them back to your website because our aim is to keep our visitors and always bring them back. So what can be done is that you can send emails to your visitors by notifying them whenever you have new offers, or new blogs coming up.
How to drive traffic to your website #5 Social Media:
Always seek means to be active on social media such as Facebook, Twitter, Quora, and LinkedIn. Here you can find your target order because social media platforms have diverse audiences with different interests and curiosity.
ATF vs BTF – which is better? Ads are called Above the fold or ATF if they are visible without scrolling down the page and below the page if you have to scroll down to see them. In web marketing, statistics show that ad units located above the fold receive more viewer attention than below-the-fold content.
ATF vs BTF
Moreover, an above-the-fold ad impression is more valuable than a below-the-fold ad impression. The difference of these two categories can be substantial: provided that every visitor who loads the page sees the ad located above the fold and such ads get 100% view rate and conversely below the fold ad units are seen only by a portion of visitors.
When designing a site, you should always bear in mind that the difference between ATF and BTF units introduces different performance proportions: the click rates between the two may vary significantly. As for ATF units, users have more time to see, read and assimilate the whole information. Meantime, never disregard the users’ experience:
- The density of ads may appear cluttered to the visitors and they may wish to quit it quickly.
- You may incur a penalty from Google in case you stuff the top of a Web page with ad units.
You should also provide high loading rate so that the visitors don’t leave the page before it loads.
The Advantages of ATF
Sometimes when an ad is placed below the page it is likely to stay behind the screens and thus the income is not that high and once you move it above the fold the revenue increases radically. The advantage of above the fold is that the users don’t have to scroll down to see your ads. Ads which are placed below the fold sometimes are ignored.
Nonetheless, there are certain strategies to drive your page visitors scroll down the page to see the BTF ad units. First, you should make your content appealing enough above the fold to motivate your visitors to wish to see what is below the fold. You can also place capturing headlines of the coming articles and topics thus making the visitors curious of what is further down the page.
Thus, here are some really good advice to bear in mind to optimize the ad unit viewability:
- The most viewable place is not the top of the page but right above the fold,
- The most viewable ad sizes are the vertical sizes unit, for instance 160X600,
- Attention capturing contents tend to have the highest view ability.
Here are the 10 things every publisher need to know about DFP. DoubleClick for Publishers is a comprehensive advertisement server used to manage advertisement in variety of platforms. It allows publishers to manage ads on websites, mobile webpages, apps, and even games.
Here are 10 things that will help you understand what is DoubleClick and how to implement it.
10 Things Publishers Need to Know about DFP – Google DFP is an Ad server
DoubleClick gives you an opportunity and freedom to serve ads based on your preferences and settings
10 Things Publishers Need to Know about DFP- Any web publisher can use DoubleClick
Of course, if you meet the terms and conditions of the company.
- 10 Things Publishers Need to Know about DFP – DFP does not require any sort of complicated and time-consuming set ups!
Go through this link to sign up to DoubleClick for Publishers. The only thing that you need to have is an active AdSense account. After, you need to decide which one of the available accounts is the most suitable for your business.
- 10 Things Publishers Need to Know about DFP – DFP offers two types of accounts: DFP Small Business and DFP Premium Solution
DFP Small Business is completely free and self-managed server that enables publisher to manage their ads. While it is free, it has some limitations.
5.10 Things Publishers Need to Know about DFP – DFP Small Business is for businesses that does not exceed 90 million monthly impressions
So if you are a large publisher with complicated sales operation our next point is just for you.
- 10 Things Publishers Need to Know about DFP – DFP Premium Solution provides greater variety of features and customization.
Here you don’t have any restrictions on the number of impressions that you can deliver. The other advantage of the premium account is of course a better service for DFP Support team.
- 10 Things Publishers Need to Know about DFP – DFP Small Business is completely free, while DFP Premium Solution is not
DFP Small Business allows you to manage your absolutely ad free of charge. DFP Premium Solution, on the other hand, requires you to pay for additional ad serving volume.
- 10 Things Publishers Need to Know about DFP – After choosing the account that best serves your needs, DFP requires authentication
The authentication allows third-part applications to interact with web services. It also gives permission to user’s DFP client application to access user’s DFP without the need of username or password.
- 10 Things Publishers Need to Know about DFP – After setting your account, you need to choose the compatible ad network for your website
The key to success in the DoubleClick is the right targeting of your ads. Choosing when, where and to whom your ads appear is crucial as it is the main factor that helps you gain positive income.
- Get help from Chase Media LLC
While setting up the account might sound easy, controlling and managing it is a complicated process that require skills and experience. Our consulting company is eager to help you avoid wasting resources and efforts while managing your account. Our highly skilled and experienced professionals will guide you through the process of starting your business in ad network and will give your tips and tricks to successfully earn money.
Rich Media or Native Ads. You have NO CLUE? It’s a good thing we do!
For the publishers facing the choice of rich media or native ads we present the characteristics of each internet advertising term. Whether you are leaning more towards rich media ads or native ads this article is to help you out.
Rich Media or Native Ads Clue #1
Highly effective in terms of being appealing to the eye rich media ads include more advanced features; video clips, audio, etc. to push the target audience to interact with the presented content.
Rich Media or Native Ads Clue #2
Native ads, on the other hand, reach out through a more organic way. The goal of this approach is to provide publicity in a discreet manner. These ads blend into the design and overall look of the website those are published on.
Rich Media or Native Ads Clue #3
Both the rich media ads and Native ads are intended to provide publicity. As already discussed above the difference is the approach they have. The distinguishing features, take notes, include.
- The file size
- The degree of audience interaction
- The number of interactions
Rich Media or Native Ads Clue #4
To develop a better understanding of how to vary the two types of online ads i.e. rich media or native ads, keep in mind that natives are the kids in high school that fit in. The rich media ads though are the ones that are open to changes and diversity in terms of showing off.
Note: This comparison of rich media or native ads with common high school students is not to conceal the benefits that come with the ads and the value they have for the reader. On the contrary, the native ads, in spite of lacking superior tech elements, provide the readers with the desired information without necessarily allowing the mouse cursor, for instance, to switch into some other object when surfing the ad unit like it would in the case of rich media ads.
Rich Media or Native Ads Clue #5
Native ads are not heavy in size and are quite convenient for branding purposes. These do come in different formats ensuring ad benefits. Popular mostly among news and magazines’ websites their editorial style matches that of the publication, again, blending in with the page. The objective is no other than what each and every ad has – to accelerate brand awareness.
Rich Media or Native Ads Clue #6
Rich media ads, on the other hand, offer many more options to reach out to your audience. The optimized technology is the best option for movie advertisements for one. These allow attaching a clip or a scene from a movie to the ad that is not fixed in its place like common banners are; the ad can expand, float, hover, etc. From the appearance it makes, one can clearly judge how keen the publisher is to get his/her product out there. A better way to put it would be to state that the aim here is to elicit a stronger reaction The mouse cursor does not change into a different object when on the ad just for fun; it’s all calculated to attract the target audience.
Which One to Choose Then?
Which one fits better with the business you are promoting through online advertising? Through defining each term and providing you with the pros and cons of both sides we aimed to guide you through the process of choosing the one you will benefit from the most. If you are from a movie making industry or the like, the choice is obvious – rich media ads are the way to go. However, if you represent a publishing house that needs to spread awareness in less radical and dynamic manner native ads will surely do the job. Nevertheless, the decision is yours.
We guide – You choose!